Art directed photoshoots and worked closely with renown photographer and stylist to elevated fashion category's product photo standards. Established strict guidelines and process to ensure photo crew meets maximum efficiency as well as producing the best work with clear directions and within the time allotted.
Challenged Amazon's internal detail page product imaging team to match the same bar and achieved successful results with noticeable before and after product image improvements. This initiative has appeased many vendors who has had long standing issues with Amazon's product imaging. It has also significantly reduced negative customer complaints about the discrepancies between actual products received and product images on the detail page.
Role: Art Direction, Content & Team Management
Jewelry
Watches
Shoes & Accessories
Clothing
